Lesson 10
Bring your audience back
Use consented contacts, campaigns and promoter links to grow repeat attendance.
Audience shows customer history and tags. A ticket purchase does not automatically opt someone into marketing.
Build an email or SMS draft in Campaigns, preview the eligible recipients, then queue it. Unsubscribed contacts stay suppressed. Delivery history distinguishes accepted, failed and uncertain outcomes.
Open audiencePromoter links
If you choose to pay a promoter, arrange payment directly with them, such as cash or an in-person payment. Gather tracks the link’s results; payment agreements and payments stay outside Gather.
- Open Promoter links, choose an event, and create a named link for each promoter.
- Copy the link and send it to the promoter to share. No promoter account is needed.
- Review each link’s clicks and attributed ticket sales in Promoter links or on the event page.